ASIWYFA's Rory Friers Talks To Rock Sound Magazine About His Favourite Music Video

"The whole thing is played in reverse after shooting it with them walking and rapping backwards" - Rory

My Favourite music video?  That'd have to be "The Drop" by The Pharcyde - when I first saw that I couldn't believe it!  Everything is in reverse, and they learnt the whole song backwards!  It was directed by Spike Jonze and it took three days to make, with barely a budget to speak of.  The whole thing is played in reverse after shooting it with them walking and rapping backwards - it's so good and it was years before Coldplay stole the idea and years before Spike Jonze was a big gun.  He was still making skate videos and shooting cheap videos.

- Rory Friers, Rock Sound