STA is now Ten Years Old

ASIWYFA's Rory Friers Talks To Rock Sound Magazine About His Favourite Music Video

"The whole thing is played in reverse after shooting it with them walking and rapping backwards" - Rory

My Favourite music video?  That'd have to be "The Drop" by The Pharcyde - when I first saw that I couldn't believe it!  Everything is in reverse, and they learnt the whole song backwards!  It was directed by Spike Jonze and it took three days to make, with barely a budget to speak of.  The whole thing is played in reverse after shooting it with them walking and rapping backwards - it's so good and it was years before Coldplay stole the idea and years before Spike Jonze was a big gun.  He was still making skate videos and shooting cheap videos.

- Rory Friers, Rock Sound